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Chicago NSM Tour

Hard Rock Hotel
230 N Michigan Ave, Chicago
Thursday, November 7 @ 2:00pm

New School marketers are changing the game. Join us to learn how.

A new breed of marketers has emerged to deliver on the promise of digital technology. They’re creating a better consumer experience, driving higher revenue, and doing it all with greater efficiency than ever before.


And you can be one of them.


So get out of your inbox and spend the afternoon learning how New School Marketers are finding innovative ways to orchestrate their marketing across every digital channel.


Inspiring Strategies: Hear from marketing thought leaders who have transformed the way their companies market.


Killer Technology: Checkout next generation technology for making orchestrated marketing possible.


Great Networking: Top off the day with a cocktail reception, great conversations, and continued learning with your peers.

Don’t miss out; it only happens once a year in your city.

Speakers

Responsys School Marketing tour speaker Erica Webb-Belzer
Erica Webb-Belzer
Director Marketing Communications / Schwan's

Responsys School Marketing tour speaker Josh Gerads
Josh Gerads
Sr. Email Marketing Consultant / MetLife

Responsys School Marketing tour speaker Tim Ropel
Tim Ropel
Marketing & Customer Database Administrator, American Family

Responsys School Marketing tour speaker Scott Olrich
Scott Olrich
President Marketing & Platform / Responsys

Responsys School Marketing tour speaker Kyle Christensen
Kyle Christensen
VP Product Marketing / Responsys

Responsys School Marketing tour speaker Rich Fleck
Rich Fleck
VP Strategic Services / Responsys

Responsys School Marketing tour speaker Ted Wham
Ted Wham
VP Travel Industry Solutions / Responsys

Responsys School Marketing tour speaker Mike Hotz
Mike Hotz
Director Strategic Services / Responsys

Responsys School Marketing tour speaker Clint Kaiser
Clint Kaiser
Sr. Director Strategic Services / Responsys

Agenda | Thursday, November 7

2:00pm

Registration & Networking

2:30pm

Welcome to the Post-Campaign Era of Marketing

New School Marketers have moved beyond the campaign and are finding new ways to create interactions that when stitched together make up a differentiated customer experience. And the data shows just how large of an impact this approach can have.


Scott Olrich, President Marketing & Platform / Responsys

2:50pm

The Future of Marketing Cloud Software

See a preview of the marketing orchestration technology that is allowing brands to visually design and automate cross-channels interactions at massive scale across the key digital channels and hear what marketers have to say about how this has changed the efficiency and effectiveness of their programs.


Kyle Christensen, VP Product Marketing / Responsys

Erica Webb-Belzer, Director Marketing Communications / Schwan's

Josh Gerads, Sr. Email Marketing Consultant / MetLife

4:00PM

New School Marketing Panel

We've brought together some of the brightest practitioners in marketing from across industries to share their experiences in transforming their companies for the post-campaign era. It's your chance to learn from the best.


Rich Fleck, VP Strategic Services / Responsys

Ted Wham, VP Travel Industry Solutions / Responsys

Mike Hotz, Director Strategic Services / Responsys

Clint Kaiser, Sr. Director Strategic Services / Responsys

5:00PM

Networking Reception

Grab a bite, have a drink on us, and spend some time getting to know other marketing visionaries.