Automate Your Data Integration Tasks and Processes for Ultimate Marketing Efficiency

Marketers often cite data overload and integration as the greatest challenges to improving campaign effectiveness. If they’re not buried by data, they’re wasting too much time and too many resources trying to find and manage it. In many companies, customer and marketing data reside in silos dispersed throughout the extended enterprise, and marketers must continually enlist IT’s help to push and pull data.

In a high-pressure marketing environment, where timing is a critical success factor, you can’t afford inefficiencies in obtaining and leveraging customer data at any touchpoint. Nor can you afford to have incomplete or inaccurate customer profiles. To deliver the relevance your customers demand, your marketing must be driven by the right information – and you must act on it at the right time. That requires the right marketing software.

The Responsys Interact® on-demand marketing platform was built from the ground up with a unique, open data architecture and now offers more open integration than any other solution. Based on this same open platform, all the applications in the Responsys Interact suite are able to accept your data – from any location and in any format – for use in your most sophisticated campaigns, whether to trigger a message or personalize its content. At the same time, you’re able to easily move your campaign and customer data out of Responsys Interact and into your enterprise systems for use at any touchpoint.

Two Responsys Interact applications in particular can help you automate your data integration tasks and processes for ultimate marketing efficiency: