- Download Data Sheet (pdf)
Interact Program™ is a customer interaction management solution that enables powerful dialogue and event-based marketing. It allows you to identify key events in a customer’s lifecycle and then act intelligently with a series of pre-defined messages and follow-ups to drive additional or desired outcomes. Key events could include a purchase, an abandoned shopping cart, a birthday, an address or profile change, or any similar activity. Follow-up interactions could include messages and offers sent via email, direct mail, mobile devices, and the Web.
Interact Program provides an easy-to-use workflow diagramming tool that enables you to visually map out interactive messaging dialogues governed by event triggers, timers, decision trees, and business rules – so you can carry on intelligent conversations with your customers in an automated, efficient way.
It also includes a pre-built library of best-practice programs that you can leverage and customize, including welcome, lead nurture, cart abandonment, cross-sell/up-sell, and win-back programs. For example:
- Shopping cart abandonment programs: When a customer abandons an online shopping cart, send an email or postcard the next day that includes incentives to purchase the abandoned product. If no response, send another incentive two days later.
- Cross-sell/up-sell programs: When a customer makes a purchase, include a cross-sell or up-sell message for related products in your transaction confirmation email or shipping insert.
- Win-back programs: When a frequent purchaser has not purchased within his normal purchase cycle, send an email or postcard with a replenishment incentive or coupon to purchase.
- Lead nurture programs: When a prospect downloads a white paper or other document, send a sequence of informational emails at regular intervals that educate and provide opportunities to learn more
Integrated seamlessly with Interact Campaign™*, Interact Program can initiate messaging sequences that are comprised of multiple campaigns and sent via multiple channels. Built on the open data architecture of the Responsys Interact platform, Interact Program can also integrate easily with your enterprise marketing systems to “listen for” and detect key customer events and trigger personalized, relevant messaging dialogues when customers are most receptive.
Key Benefits of Interact Program
- Deliver the best messages at the best moments
- Automate critical customer interactions so you can spend more time innovating
- Coordinate the most complex customer dialogues with less effort
- Synchronize marketing touches across multiple channel
Learn more about Interact Program: download the data sheet or contact us today
* Interact Program is designed as an add-on module for use with Interact Campaign.
