Responsys Services and Support:
Enabling Marketing Success, Your Way
With years of experience helping the world's most prominent brands achieve outstanding email marketing success, Responsys brings proven methodologies and industry-leading services expertise to help you take your multichannel marketing efforts, and results, to the next level.
From the moment you choose the Responsys solution, you're supported by an experienced team of customer-focused service professionals who are passionate about great marketing. We can support you based on your unique needs with a flexible service model:
- Enablement Services and Resources ("Self Service"):
Knowledge and support to improve results, including online resources, education, account management, alerts, and notifications - Collaborative Guidance ("Collaborative ASP"): Specialized guidance on product, approach, and strategy. You get all the advantages of self service and engage us for additional a la carte services such as strategic planning, creative design, and analytics.
- Operational Excellence ("Full Service"): Proactive insight and operational excellence from a trusted partner. All of the above options plus full service oversight, from idea to ROI.
- Strategy, program design, and automation
- Analytics, segmentation, and contact optimization
- Creative
- Deliverability
- Campaign execution
- Testing and ROI optimization
- Data integration and management
- Education and knowledge transfer
- Account management and customer support
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Packaged Service Programs, Easy to Engage
With such a wide range of services to choose from, where do you start? We've packaged up our most popular service offerings to make it easier for you to get started working with us and to demonstrate the added value we can bring to your marketing programs:
- ILM Quick Start Workshop (pdf): Expert-facilitated planning session at your location to share email best practices in your vertical market, build your custom lifecycle marketing roadmap, and map out your top three “Quick Win” programs
- ILM Strategic Plan (pdf): Comprehensive 12-month strategic plan detailing custom programs, process maps, timelines, and ROI models to advance your lifecycle marketing goals
- Email Creative Challenge (pdf): Creative best practices are applied to your choice of email deliverables to enhance the customer experience, significantly lifting opens, clicks, and conversion rates
- Email Performance Audit (pdf): Comprehensive 360-degree checkpoint diagnostic of your email and lifecycle marketing programs, including a detailed trend analysis, performance scorecard, and data-driven strategic and tactical recommendations to improve ROI
- Email Deliverability Audit (pdf): Measurement and diagnosis of your email deliverability challenges with an action plan for increasing program ROI by resolving current (and avoiding future) deliverability issues
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