Responsys Deliverability Services
The “permission marketing” philosophy is ingrained in every aspect of the Responsys solution. We take a holistic approach to email deliverability, acknowledging the wide variety of factors that determine whether an email reaches the inbox, gets diverted by filters, or bounces back. We also recognize the importance of ISP relationships and work with both the large and medium-sized ISPs on a regular basis to maintain high deliverability rates for all Responsys customers.
In addition to providing deliverability reporting as standard application functionality, Responsys also offers services to assist you with monitoring and ensuring email deliverability.
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Get an Email Deliverability Audit
We've packaged up our most popular service offerings to make it easier for you to engage with us. In our Email Deliverability Audit, we'll do comprehensive review of your opt-in, opt-out, and privacy policies, list hygiene, deliverability metrics, and email creative structure and content. Utilizing a Deliverability Lab equipped with several anti-spam filtering technologies, email campaigns are evaluated and best practices applied to optimize the creative for maximum deliverability while still maintaining the program objectives.
- View the Email Deliverability Audit data sheet (pdf)
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We also offer additional deliverability services to help you expand your reach and increase your email marketing ROI:
- Add-to-Address-Book Program: Responsys offers customized landing pages with the instructions a recipient would need to follow in order to add your FROM address to their email client’s “safe/contact list”. This is critical to ensure that HTML email messages are delivered into the email client inbox, with all images rendering properly.
- Challenge-Response Handling: Responsys experts can interface with ISPs on your behalf and process time-sensitive challenge-response requests swiftly and professionally.
- Email Placement Tracking: Responsys offers an ongoing delivery monitoring service that uses seed lists (based on different geographic regions or audience segments) to report the percentage of emails that arrived in the inbox and junk folders or didn’t arrive at all. The reports, which are available 24/7 and reflect results within minutes of a campaign launch, show both aggregate and unique ISP delivery rates.
Contact us for more information about our deliverability services.
