Is forward-to-a-friend really dead, or have content sharing tools changed?
Many B2C and B2B marketers provide some type of viral mechanism to allow consumers to share content, special offers and promotions. Before you can take full advantage of any viral opportunity it is important to make some decisions about your program goals and objectives to help determine what strategies you should incorporate.
View this webcast as we discuss the various content sharing and viral mechanisms, the advantages and best practices to leverage them to meet your marketing objectives.
Responsys recently rolled out the Winter 2011 release of Responsys Interact Version 6. In this release you will find new features and updated capabilities that have been inspired by your feedback and input.
Some of the key enhancements include: a new table type to store additional attributes for targeting and personalization; a one-time scheduling option within Interact Program; a search feature that allows you to easily find attributes within Filter Designer; automatically-generated recency attributes from web analytics data; and new multi-segment reporting.
Watch this webcast to learn how these new capabilities make Responsys Interact easier to use, while giving you new ways to elevate your marketing performance. This webcast will include feature overviews and live demos driven by the experts on the Responsys Product Team.
As you plan your 2011 campaigns, it helps to look back on your 2010 campaigns and to benchmark yourself against your retail email marketing peers.
Watch this webcast as Chad White, Research Director at Responsys, and Heather Blank, VP Strategic Services at Responsys, discuss a variety of stats and trends about retail email marketing during this past year, including frequency and timing trends and the growth of SWYN.
Building lasting relationships with customers is more important than ever. It's also more challenging, now that prospects and customers can engage with marketers and brands across a network of digital channels, including email, Facebook, Twitter, blogs/websites and mobile services such as location-based and SMS/text messaging.
Email marketers have built success by sending the right message to the right customer at the right time. Smart social and mobile marketers should adapt that important lesson to their own programs, but what else can social and mobile learn from email? How can you build a marketing program that will make all three work better together?
Join us as we focus on building specific programs in each channel - for example, how to create or improve "welcome" experiences in email, social and mobile and on the web.
Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future
Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers – lots of emails!
Last year we tracked more than 5,250 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog.
Based on that monitoring, we have produced a helpful roadmap to the email holiday season so retailers and other B2C companies can better formulate their campaigns this year.
The Internet is splintering across proprietary smartphone platforms like Android and iPhone and social sites like Facebook that hide content behind passwords, out of the search engines' reach. Is your marketing program up for the challenge?
View this informational webinar that provides an overview of the many new features and capabilities in our Winter Release. See our new user interface, powerful new reporting and analytics, and a series of innovative cross-channel marketing solutions, including the game-changing Interact Campaign™ for Social Networks.
This is one of our biggest releases to date, and we'll show you how these capabilities are your key to doing best-in-class email and cross-channel marketing. You won't want to miss it!
In this webcast we'll review the questions and key considerations many marketers face when developing a preference center.
We'll weigh the pros and cons of inferred and stated preference collection, progressive profiling and the optimal combination of all three including:
-Progressive profiling -Site analytics -Preference subscription best practices
Some very exciting enhancements have come to Responsys Interact!
Forrester Research Analyst Julie Katz shares surprising new survey results revealing why the average marketing organization falls far short of tapping the full potential of the email channel. Then, Responsys SVP of Professional Services Ed Henrich showcases specific examples of marketers who have made successful improvements in their programs and processes – and illustrate how Responsys can help you benchmark your email marketing team against best-in-class marketers, use your results to build a cohesive email strategy, and implement stronger processes to increase email returns.
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