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White Papers & Reports

White PapersResponsys white papers can help you learn industry best practices, improve your email marketing success, and better understand how Individualized Lifecycle Marketing™ can benefit your business. Registration is required in order to download the following documents. Check the box next to each white paper you wish to view:


Forrester Research Reports
The Forrester Wave: Email Marketing Service Providers, Q4 2007 NEW
What differentiates the leaders in the highly competitive email marketing industry? Learn how the 8 evaluated vendors stack up across 64 criteria in this latest evaluation from Forrester Research.
Realizing the Lifecycle Marketing Vision
Lifecycle marketing: It's what most marketers strive to do but struggle to implement successfully because it requires a level of commitment and customer intimacy that can be difficult to achieve in today's increasingly complex marketing environment. Download this report for practical advice on how to make lifecycle marketing a reality for your organization.


Responsys White Papers
Marketing Beyond the Status Quo NEW
Take the self-test and assess your "marketing maturity" level, then define a realistic strategy and action plan to get to the next level of relevance.
Email Marketing's New Rules of Engagement
Learn three key principles marketers need to employ in order to optimize the email customer experience through lifecycle management and engagement.
What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response
How much one-to-one customization is necessary for marketing campaigns to generate truly incremental lift? This new study offers an answer, outlining today's drivers of consumer response, one-to-one trends, and marketing tactics that really cut through the clutter.
Secrets of Self-Running Email Campaigns: How Smart Marketers are Finding Time
Discover high-ROI strategies and tactics for automating more of your marketing so you can spend more time innovating. Learn which types of campaigns to automate, how to prioritize your efforts, and best practices for success.
Best Practices Guide to Email Acquisition
Discover the keys to creating memorable opt-in experiences that pave the way for more profitable email relationships. Inside, get tips and guidance on acquiring email addresses the smart way.
Best Practices for HTML Email Design and Coding
Don't let a technical oversight negatively impact the success of your email campaigns. These guidelines can help ensure that your HTML emails render properly in the widest array of email clients, resulting in better user experiences and higher inbox delivery rates.
10 Quick Wins for Email Marketing
Take your email marketing programs to the next level by following this advice for added ROI.
Integrating Email and Web Analytics for Higher Conversion Rates and ROI
It's what 90 percent of marketers don't do, but should. Learn how integrating email and web analytics can enable the timely delivery of highly individualized, relevant marketing messages that drive measurable increases in conversion rates and marketing ROI.
See the Way to Individualized Lifecycle Marketing™
It's more important than ever for marketers to ensure their messages are timely and relevant. Learn how Responsys' straightforward approach to email marketing can help you deliver the best marketing to every customer, every time.
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