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Webinars

White PapersView these on-demand webinars presented by Responsys marketing experts and gain actionable insights into the best practices and industry trends that impact marketing success today. Registration is required to view the following webinars. Check the box next to each webinar you wish to view:

Timing Your Marketing to Individual Customer Interactions NEW

Presented by Scott Olrich, Chief Marketing Officer, Responsys
More than ever, marketers must have complete knowledge of customer interactions at any given time as well as the ability to leverage that knowledge to send highly relevant messages when and where prospects and customers are most receptive to them. This webinar highlights the keys to success, including program automation and data integration, as well as case study examples.

Top Ten “Quick Wins” to Take Your Email Marketing to the Next Level

Presented by Barry Stamos, Senior Director of Strategy, Responsys
The email channel remains the only mass media channel that enables you to engage in one-to-one marketing while reaching your audiences at work, at home, and while they are mobile.  Barry Stamos will offer tips on how to effectively measure your email deliverability and campaign performance, as well as how to use testing strategies to control risk and maximize returns from your email campaigns.  Creative refresh tactics that can lead to vast improvements with just a few simple steps will also be addressed.

Email Deliverability and Campaign Performance: Insights on Reputation Programs and Authentication

Presented by Kirill Popov, Senior Manager of ISP Relations, Responsys
You have probably read his columns in ClickZ.  And he happens to be one of our own. Hear from leading deliverability expert, Kirill Popov, on the latest reputation programs and authentication, including Goodmail CertifiedEmail, and others.  Learn how to leverage Responsys Interact reporting tools and partner solutions to maximize your deliverability and campaign performance.

Top Three Email Marketing Trends for Financial Services

Presented by Bette Tsai, Marketing Consultant, Responsys
The good news is email is still seen as a highly effective marketing channel in the financial services industry. Even better news is consumers’ satisfaction with online services, particularly with alerts, strongly correlates with customer loyalty. In this informative webinar lead by expert Bette Tsai, discover the latest trends in the financial services industry, as well as how to better manage and more effectively target your online banking customers.  Learn how to rebuild customer trust with email, how to refocus on customer profiling and analytics, and the importance of multichannel integration.  This webinar will help you leverage your single view of the financial services customer easily and effectively in no time.
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