Marketing Resources by Topic
Interested in resources on a certain topic or marketing discipline? Browse the complete list of resources below, sorted by topic area.
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Creative Best Practices
Deliverability & Compliance
Lifecycle/Relationship Marketing
- Email Marketing ‘One of the Most Effective Channels Available’
Business Strata, January, 2009
- Marketing Beyond the Status Quo
 Registration required
Responsys White Paper, June 2008
- Email Marketing's New Rules of Engagement Registration required
Responsys White Paper, September 2007
- Timing Your Marketing to Individual Customer Interactions Registration required
Responsys Webinar, August 2007
- See You in December, and in July and August, as Intrawest Markets its Ski Resorts by Email All Year Round
DIRECT Magazine, May 2007
- Candy Maker Sees Sweet Returns from Holiday Emails
DM News, March 2007
- What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response Registration required
Responsys White Paper, January 2007
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See the Way to Individualized Lifecycle Marketing™ Registration required
Responsys White Paper, December 2005
- Right Message, Right Time
iMedia Connection, September 2005
- Case Study: Intrawest Generates Millions in Incremental Revenue for Resorts
Email Program Optimization
Segmentation, Targeting, & Analytics
Financial Services
Retail
Multichannel Marketing
Travel & Hospitality
B2B
Contact us if you're looking for additional resources.
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