Responsys Resources By Topic

Learn industry best practices, improve your marketing success.

Marketing Resources by Topic

Interested in resources on a certain topic or marketing discipline? Browse the complete list of resources below, sorted by topic area.

Creative Best Practices
Deliverability & Compliance
Lifecycle/Relationship Marketing
Email Program Optimization
Segmentation, Targeting, & Analytics

Financial Services
Retail
Multichannel Marketing
Travel & Hospitality
B2B

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Email Program Optimization

5 Easy Ways to Win with Email
iMediaConnection, October 2007
10 Quick Wins for Email Marketing Registration required
June 2007 Webinar

Tips to Drive Top Results from Valentine’s Day Email Campaigns Internet Retailer
February 2007
Secrets of Self-Running Email Campaigns: How Smart Marketers are Finding Time Registration required
December 2006
10 Quick Wins for Email Marketing Registration required
March 2006 White Paper
10 Quick Wins for Email Marketing
iMediaConnection, March 2006
Case Study: E-LOAN Boosts Conversion with Triggered Messaging and Testing
Case Study: Global Beauty Brand philosophy Gets an Email “Makeover”

Segmentation, Targeting, & Analytics

Does Email’s Low Delivery Cost Make Marketers Lazy?
June 2007
Philosophy Taps Holiday 'Magic' for Email Campaign
ClickZ, December 2006
Integrating Email and Web Analytics for Higher Conversion Rates and ROI Registration required
Case Study: Segmented Messaging Proves Essential for Corel

Financial Services

Webinar: Top 3 Email Marketing Trends for Financial Services Registration required

Retail

The Retail Marketer's Playbook Registration required
Tips to Drive Top Results from Valentine’s Day Email Campaigns
Internet Retailer, February 2007
PETCO Email Strategy Moves from Sales to Relationships
1to1 Weekly, April 30, 2007
Serenata Flowers Gets Personal
1to1 Weekly, January 2007
Candy Maker Sees Sweet Returns from Holiday Emails
DM News, March 2007
Case Study: Lands’ End Brings Personalized Service to Online Customers via Email
Case Study: PETCO Fetches Significant New Sales from Online Channel; Creates Loyal Pet Owners through Email Marketing
Case Study: Serenata Flowers Sees Profits Bloom from Year-Round Marketing Program

Multichannel Marketing

Serenata Flowers Gets Personal
1to1 Weekly, January 2007
On-Demand Technology: The Gain Without the Pain
Internet Retailer, March 2008

Travel & Hospitality

Case Study: Carlson Empowers Hotels to Drive Business with Timely Email Promotions

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