Case Studies
LEGO completely revamped its email program to create and automate highly individualized emails including transactional emails, regional product updates, and their monthly newsletter.
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 Bare Necessities' general newsletter did not provide personalized and segmented content to its distribution list. A new segmentation strategy resulted in more relevant messaging and lead to two to three times higher revenue for Bare Necessities.
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 Continental Airlines revamps its email marketing strategy and implements a customized, dynamic and triggered email marketing program. The program resulted in 120% higher unique open rates, 300% higher unique click-through rates and greater cross-sell revenue.
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 E-LOAN boosts conversion and achieves 300% lift in email response rates with triggered messaging and testing. Using the Responsys Interact® on-demand marketing platform, E-LOAN implemented an event-triggered, multi-stage email program to remind and encourage borrowers to complete their mortgage applications.
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 With the help of the Responsys Interact email marketing platform, Corel used their customer data to perform extensive testing (15 main segments with multiple sub-segment A/B test cells for a total of 40 panels) to optimize messages and offers. Using Interact’s flexible and easy-to-use campaign set-up along with its dynamic content features, it proved easier than the Corel marketers expected to manage a program of that complexity.
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 To enhance its existing Web-based direct mail management program and simplify direct marketing efforts across hotels, Carlson selected the Responsys email marketing solution. Accessible through any Web browser, it provided an easy way for any hotel to launch targeted campaigns in minutes and personalize promotions for maximum response.
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 RSA Security relies on Responsys for sending targeted email campaigns, capturing responses, and directly feeding leads to its sales force automation system — improving cost effectiveness and efficiency of its lead management processes.
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