Case Studies
LEGO completely revamped its email program to create and automate highly individualized emails including transactional emails, regional product updates, and their monthly newsletter.
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 Bare Necessities' general newsletter did not provide personalized and segmented content to its distribution list. A new segmentation strategy resulted in more relevant messaging and lead to two to three times higher revenue for Bare Necessities.
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 Continental Airlines revamps its email marketing strategy and implements a customized, dynamic and triggered email marketing program. The program resulted in 120% higher unique open rates, 300% higher unique click-through rates and greater cross-sell revenue.
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 E-LOAN boosts conversion and achieves 300% lift in email response rates with triggered messaging and testing. Using the Responsys Interact® on-demand marketing platform, E-LOAN implemented an event-triggered, multi-stage email program to remind and encourage borrowers to complete their mortgage applications.
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 RSA Security relies on Responsys for sending targeted email campaigns, capturing responses, and directly feeding leads to its sales force automation system — improving cost effectiveness and efficiency of its lead management processes.
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