Interact Program™ is a customer interaction management solution that enables powerful dialogue and event-based marketing. It allows you to identify key events in a customer’s lifecycle and then act intelligently with a series of pre-defined messages and follow-ups to drive additional or desired outcomes. Key events could include a purchase, an abandoned shopping cart, a birthday, an address or profile change, or any similar activity. Follow-up interactions could include messages and offers sent via email, direct mail, mobile devices, and the Web.
Interact Program provides an easy-to-use workflow diagramming tool that enables you to visually map out interactive messaging dialogues governed by event triggers, timers, decision trees, and business rules – so you can carry on intelligent conversations with your customers in an automated, efficient way.
It also includes a pre-built library of best-practice programs that you can leverage and customize, including welcome, lead nurture, cart abandonment, cross-sell/up-sell, and win-back programs. For example:
