Responsys Interact Connect

Responsys Interact Suite Interact Connect™ is an easy-to-use set of marketer-friendly integration tools that enable you to automate the transfer of data between Responsys Interact and third-party systems. With Interact Connect, you can set up automated data transfers between Responsys Interact and your enterprise systems (customer databases) or automated data feeds direct from third-party systems to Responsys Interact.

Responsys has leveraged its relationships and experience working with key marketing solution providers to bring you pre-packaged integrations with select applications. These include:

  • Web Analytics (Omniture, Coremetrics, Google, and WebTrends)
  • CRM (Salesforce.com, Siebel, and others)
  • Recommendations and Personalization (Certona, richrelevance, Baynote, Aggregate Knowledge, MyBuys, Omniture)
  • Social Commerce (Bazaarvoice)

Responsys is the only solution provider to give you the ability to leverage your customer data, in your unique marketing programs, in the way you want. Use Interact Connect to manage the data integrations driving your marketing efforts so that you can:

  • Trigger the launch of a campaign or create segmented lists based on web site visitor behavior
  • Synchronize your distribution lists with your customer data warehouse
  • Dynamically personalize email content and offers based on daily profile or product table updates
  • Send campaign event and performance data to your CRM or sales force automation systems
  • Merge, overwrite, or append campaign distribution lists or data sources

Interact Connect is designed to automate your more manual, repetitive data transfer tasks and reduce, if not eliminate, your ongoing reliance on IT. If you need expert help with any of your data or application integrations, Responsys technical consultants are available to design and execute these for you.

Learn more about Interact Connect: download the data sheet or contact us today.