Interact Campaign™ is the core component of the Responsys Interact® marketing automation
suite. It provides a comprehensive environment to create, test, deploy, and analyze integrated
marketing campaigns across multiple channels. With Interact Campaign, you get the power and flexibility
you need to manage all your campaigns in an easy-to-use, on-demand campaign management solution – from
targeting and testing to developing and measuring.
Designed for maximum usability and productivity, Interact
Campaign enables ultimate control
over all your campaign settings and customer data, so you can deliver highly individualized messages
that generate high ROI.
- Guided navigation: Increase your productivity with a wizard-driven, web-based interface, centralized campaign dashboards, automatic error detection, modular design tools, and reusable templates.
- List management and segmentation: Precisely target customers with advanced list management, behavioral segmentation, filtering, and rules-based governance.
- Dynamic content personalization: Increase message relevance for individual recipients with personalized text, images, and even content sections.
- Multichannel execution: Expand your reach across touchpoints with support for integrated email, print-on-demand, and mobile marketing campaigns.
- Reporting and analysis: Understand and optimize your results with comprehensive metrics on campaign performance and customer behavior.
- Open data architecture: Store, move, and manage your data, your way, to maintain actionable
customer profiles and a complete view of customers at every touchpoint.
Built on the open data architecture of the Responsys Interact platform, Interact Campaign can leverage customer data from every corner of your business to help you deliver relevant content to each customer. Interact Campaign also works seamlessly with Interact Program™*, so the campaigns you build can be integrated into a multi-step dialogue and launched automatically, triggered by real-time customer behavior.
Key Benefits of Interact Campaign
- Increase your marketing productivity
- Streamline campaign development processes
- Target customers with greater precision
- Individualize every message for greater relevance
- Reach customers through preferred channels
- Understand campaign results immediate
Learn more about Interact Campaign: download the data sheet or contact us today
