Responsys Interact API

Responsys Interact Suite Interact API™ is a Web-Services-based Application Programming Interface (API) that gives your developers standards-based access to all the data, content, and campaign management features of Responsys Interact®, including its more advanced capabilities. With it, you can build and customize your own bi-directional data transfers, campaign and event triggers, and other applications that interface with your Responsys Interact account from a remote location.

You may want to use Interact API to:

  • Upload or download files on demand, as a supplement or replacement for Interact Connect™ jobs.
  • Create, copy, or delete lists, campaigns, or other data sources in your Responsys Interact account.
  • Trigger individual email or mobile messages in response to some external event or activity detected by your web site or enterprise information systems.
  • Build your own reporting dashboard.
  • Build your own campaign creation wizard.
  • Build a custom application that collects information from a user and sends a series of personalized messages.

Because Interact API is based on a service-oriented architecture (SOA) and other industry-standard technology such as SOAP, your developers can use their choice of tools and languages to gain full programmatic access to your organization’s Responsys Interact account.

Interact API enables easy integration of your enterprise systems with the campaigns and data stored in your Responsys Interact account – enabling greater automation of marketing tasks and processes.

Learn more about Interact API: download the data sheet or contact us today.