The Advantages of Marketing Software as a Service
Responsys Interact® is a comprehensive “on-demand” marketing platform with a fully integrated suite of software applications delivered as services over the Internet (“software as a service” or “SaaS”). It’s a built on a multitenant data architecture, allowing us to pass along greater time and cost savings to our customers. Let us explain:
In our true multitenant on-demand model, users from hundreds of companies (or “tenants”) use the same physical instance of an application – all unbeknownst to any of the users. Our architecture is designed to maximize the sharing of application resources across companies but still keep each organization’s data, business rules, and interfaces to other systems separate and secure.
Multitenancy is a significant contributor to the on-demand advantage, because it means that we can focus our resources on building, installing, and upgrading one single version of an application – while keeping your configurations and customizations intact. Don’t be fooled by on-premise or other on-demand vendors who offer “hosted services” or “software as a service” but are really just hosting your own version of an application on their hardware – and charging you for every upgrade and custom redeployment.
Designed to overcome the weaknesses of traditional packaged software solutions, a true multitenant on-demand solution offers advantages that are too compelling to ignore:- Greater innovation: With all our resources dedicated to a single marketing platform, we can focus on delivering more innovative functionality, more often, which you can use to drive innovation in your marketing programs and processes.
- Faster time to value: Not only can you get up and running with our applications faster (all you need is a web browser and an Internet connection), you can get higher-ROI marketing programs out the door faster, too.
- Reduced IT complexity: Our on-demand solution introduces no new infrastructure into your IT environment and integrates seamlessly with your enterprise systems. Your IT staff will be thanking you for a change.
- Lower total cost of ownership: Our no-hardware, no-software solution eliminates the obvious up-front and ongoing costs associated with licenses, installation, maintenance, upgrades, and IT support. And with the high quality of service we provide, we greatly reduce hidden costs such as downtime.
- Reduced business risk: We offer our software on a subscription basis, so you can pay for only what you need and disengage with us if you’re not satisfied. You’re not stuck with “shelf-ware.”
- Greater productivity and collaboration: Marketing team members, whether distributed across the enterprise or across the globe, have any time, anywhere access to our system. The job can get done day or night with an ordinary web browser.
- Better user experiences: If our system is down, your users are frustrated, and your marketing is at a standstill. It’s a lose-lose situation for everyone. On-demand enables the highest levels of service – far beyond what is practical in most on-premise deployments or separate-instance hosted applications – to ensure our mutual success.
- Better customer experiences: Our flexible data model allows you to easily map and manage integrations to your enterprise/partner systems and other on-demand services, so you always have the most complete view of your customers at any interaction point.
For more information about the benefits of our on-demand marketing platform, contact us today.
