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Responsys and Philosophy Share Secrets to Driving Revenue with Effective Segmentation at 2011

September 8 2011

San Bruno, Calif. - September 8, 2011 - Responsys, Inc. (Nasdaq:MKTG), the leading provider of email and cross-channel marketing solutions, today announced that Responsys and Philosophy will speak at the upcoming 2011 Annual Summit presented by the National Retail Federation.

What: How to Be Successful at Reducing Your Frequency Without Reducing Your Revenue
Looking for ways to drive higher response rates?  Are you looking to be more effective with every message you send?  Philosophy will share examples of how they implemented various segmentation strategies to reduce overall frequency and still drive incremental revenue.

In this session, delegates will walk away with:

  • How to reduce volume by about 20% and still increase revenue;
  • How to determine the optimal segmentation strategy;
  • How to identify and define segments that are receptive to lower frequency;
  • What to send to lower cadence subscribers; and
  • How to segment by acquisition source.

Who: Mary Kathleen Sullivan, Senior Strategic Consultant, Responsys and
Responsys customer Tiffany Berry, eCommerce Marketing Manager, Philosophy
When: September 14, 2011 from 12:30 - 1:45 p.m. ET
Where: Expo Hall, Boston Convention and Exhibition Center, Boston, MA
Responsys will be exhibiting in booth 812.  For Annual Summit attendees and those unable to attend the event, please connect with Responsys via Facebook, Twitter and LinkedIn.

About Mary Kathleen Sullivan:
Mary Kathleen Sullivan has over nine years of online marketing experience.  She spent eight years at Barnes & where she was most recently responsible for the management of their email marketing program.  After successful periods in business development and onsite advertising, she moved into the email marketing space where she was responsible for the flawless execution of hundreds of campaigns each month.  Over her tenure, Mary Kathleen contributed to the growth of Barnes &'s mail list by 140%, the development and implementation of exciting new contact strategies, and the complete overhaul of their creative approach.  Aside from email marketing, her areas of expertise include lifecycle marketing strategy and best practices; segmentation strategy development; and triggered, personalized campaign development.  Mary Kathleen holds a BA in English from Rutgers University.

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit

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