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Email Marketing Volume from Top Retailers Rises 16% to All-Time High in 2010

January 18 2011

SAN BRUNO, Calif. – January 18, 2011 – Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today announced the release of the Retail Email Year-End Trends for 2010 Report. The report, complete with email marketing benchmark data, best practices and advice, provides email marketing frequency and seasonal trends of top online retailers.

Promotional email marketing volume from leading online retailers tracked by the Retail Email Blog hit a new all-time high during 2010. On average, retailers sent each subscriber 152 emails or 12.7 emails per month and 2.9 emails per week, during 2010, up 16% from 2009. Retail email volume per subscriber increased in 2010, and since 2007, retail email volume has been up 61% overall.

“While overall email marketing frequency was up this year, a large number of our clients increased their cadence with more targeted communications,” said Heather Blank, Vice President of Strategic Services at Responsys. “Retail marketers used segmentation and dynamic content to increase the relevancy of their messages and they suppressed more inactive users than they have in the past. These are key tactics as inboxes bifurcate and email marketers jockey to get their messages into the portion of the inbox reserved for ‘important,’ must-read emails.”

Other highlights covered in the Retail Email Year-End Trends for 2010 report include:

  • The month of November saw the largest year-over-year increase in email marketing volume, while July saw the smallest. Email volume increased nearly 24%, with the “Black November” trend driving those gains.
  • Cyber Monday was the most popular day to send promotional emails, with 77% of retailers sending at least one email on November 29. Black Friday was the third most popular day.
  • As the gateway to weekend online and off-line shopping, Friday was the most popular day of the week to email for the second year in a row.

In coordination with the release of the Retail Email Year-End Trends for 2010 report, Responsys will host a complimentary webinar on the top trends in retail email marketing in 2010 on Thursday, January 20, 2011 from 11:00 a.m. – 12:00 p.m. Pacific.  Chad White, Research Director at Responsys and the author of the Retail Email Year-End Trends for 2010 report, will present his findings along with Heather Blank, Vice President of Strategic Services at Responsys.  To register, please visit http://news.responsys.com/servlet/formlink/f?iuWQSUUD

For information on how to obtain a copy of the complimentary Retail Email Year-End Trends for 2010 report, download Retail Email Year-End Trends for 2010.

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit responsys.com.

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