Marketing as we know it, has changed.
Not because we said so. Consumers have said so. They fast-forward through TV commercials. They’ve put down their newspapers. They don’t have a landline. They can choose which marketing messages they receive, when, where, and from whom. And increasingly they choose to receive those messages on today’s online and relationship based channels—email, mobile, social, display and the web. The best marketing companies in the world, what we refer to as New School Marketers, are reshaping their entire strategies and marketing mix towards online and relationship-based marketing.
It’s time to put the relationship back into marketing.
Since we started selling products out of the local corner store, great marketing has always been built on great relationships. But along the way, as technology evolved, marketing turned into a volume game. Each new channel was a new opportunity to broadcast to the world en mass. And somehow the individual relationships that were so highly valued were pushed aside.
But New School marketers are doing things differently. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers. And they’re being rewarded in the market.
Is your marketing New School? Find out below:
It’s time to move to where marketing is already headed.
One day very soon, every marketing touch point will be fully automated, individualized and optimized across every digital channel. That’s our vision of great relationship-based marketing. Helping brands usher in this new paradigm is why we’re here. Welcome to The New School of Marketing.