New School marketers have moved beyond the single channel marketing campaign. They’re interacting in real-time with individuals in an intelligent, consistent way over time and across channels. It’s called Marketing Orchestration, and it means every consumer gets a highly personalized experience that maps to each individual’s unique journey from discovery to purchase to re-purchase.
The Rise of Marketing Orchestration
How will you survive in a post-campaign era? It's time to get orchestrated.
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Hear how Rob Brosnan of Forrester
Research introduces the concept
of marketing orchestration.
Making the Shift
How great marketers are changing their focus from the campaign to the customer.
» Making the Shift
Marketing. Well Orchestrated.
One of the biggest challenges facing today’s marketers is coordinating their marketing touch points over time. Unfortunately, a corporate campaign mindset, in which each customer interaction is the domain of a separate channel silo, only makes this challenge more daunting. The world’s best brands have moved into the post-campaign era by breaking down the walls and orchestrating experiences across email, mobile, display, social and the web.
Marketing orchestration doesn’t just drive a better customer experience. With the right technology and the right strategy, it delivers higher revenue with greater efficiency than ever before possible. Just ask a Responsys customer.