Responsys Strengthens Leadership Position with Acquisition of INBOX Marketing
Award-Winning Firm Brings Full Complement of Strategic and Tactical Services
Expertise to Industry-Leading Email Marketing Solutions Provider
February 3, 2006 – Responsys, a premier provider
of on-demand email and lifecycle marketing solutions, today announced the
acquisition of INBOX Marketing Inc., an award-winning professional services
firm specializing in the strategic optimization of email marketing programs.
With this acquisition, Responsys expands the breadth and depth of its
professional and account services capabilities to support a rapidly expanding
client base of sophisticated, ROI-focused marketers.
For the past five years, INBOX Marketing has sustained a winning track
record helping marketers scientifically optimize their customer acquisition,
conversion, and retention programs using a unique methodology and a proven set
of best practices for strategy, creative, testing, and email program
management -- with guaranteed ROI. Based in San Francisco, INBOX Marketing
brings to Responsys a team of experienced marketing strategists, interactive
designers, campaign developers, and executive management, all of whom will be
focused on supporting and expanding Responsys' professional services business.
"INBOX offers an unmatched ability to diagnose, design, and deliver
integrated programs that help companies measurably optimize the customer
experience across the lifecycle while maximizing every marketing dollar," said
Dan Springer, CEO of Responsys. "Building on our shared vision of
Individualized Lifecycle Marketing, the INBOX acquisition brings to Responsys
greater focus on ensuring customer ROI and an expanded set of capabilities for
leveraging the Responsys Interact platform to the fullest. The superior
strength of our combined solution further solidifies our leadership position
in the email marketing industry."
Responsys was recently cited as a leader in the December 2005 Forrester
Wave: Email Marketing Service Providers, Q4 2005, garnering top scores for
its customer retention, technology platform, and functionality. This followed
on the heels of the company's number one ranking by JupiterResearch in its
October 2005 Email Marketing Buyer's Guide. The acquisition of INBOX Marketing
strengthens Responsys' position as the largest private and profitable email
service provider and builds on its growing recognition as the solution
provider of choice for sophisticated email marketers.
"As a full-service firm to leading brands, we have worked with the top
email service providers and have seen many struggle to keep pace with the
increasingly sophisticated needs of marketers, from both a technical and
strategic standpoint," commented former INBOX Marketing President Jerome
McLaughlin, now Vice President of Professional Services for Responsys. "The
union of our two companies combines the best of both worlds, bringing together
innovative marketing technology and world-class strategic marketing services."
As part of the transaction Responsys will maintain the San Francisco
office of INBOX Marketing and retain all INBOX employees. The INBOX Marketing
executive team will assume leadership roles in the professional services
organization at Responsys. Jerome McLaughlin will become Vice President of
Professional Services and Barry Stamos will assume the role of Senior Director
of Strategy for Responsys.
Responsys (NASDAQ:MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information about Responsys, visit responsys.com.