Press Releases

Responsys Lands Twelve Awards for Creative Design Excellence

Creative Services Team Recognized with Gold and Silver W3 Awards for Work with Tablespoon, McGuire and Verizon Wireless 

San Bruno, Calif. – October 1, 2012 – Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, has been recognized with twelve Gold and Silver W3 Awards, a top industry award that honors creative excellence on the web, for its work with customers including Tablespoon, McGuire, and Verizon Wireless, as well as its own digital marketing. With these awards, Responsys joins winners from cutting-edge digital agencies including 360i, AbelsonTaylor and Big Spaceship.

“At Responsys, we’re passionate about designing marketing campaigns that are not only innovative and fresh, but that drive real business results,” said Lynn Baus, Creative Director at Responsys. “These awards are a testament to the great brands we work with and their willingness to push the envelope when it comes to creating compelling digital experiences.”

Responsys’ 2012 W3 Award recognitions include:

• A Pinterest special send promotion for Tablespoon received two Gold Awards and two Silver Awards.
• A promotion for McGuire’s Jackson Square Launch received two Silver Awards.
• Two different campaigns – a mobile welcome series and an August eNewsletter to consumers – from Verizon Wireless received three Silver Awards.
• Responsys also received a Silver Award for its Responsys Interact 2012 mobile site.

To view all awards, visit http://www.w3award.com/winners/.

These winning campaigns exemplify the extensive expertise of the Responsys Creative Services team, which specializes in designing multichannel, interactive campaigns that integrate email with other online and offline channels. Typical projects include email, websites and applications, microsites, landing pages, print/online ads, sweepstakes and program design. The Responsys Creative Services team assists clients at the strategic level to prioritize and plan the overall creative and program direction while delivering tactical services including copywriting, graphic design, flash and web development, translations, quality assurance, and more.

The Fourth Annual Responsys Email Design Look Book, published by Responsys in August, highlights examples of best-in-class creative email design from leading brands including charity: water, JC Penney, Lululemon Athletica, Nike+, REI and Threadless. Download a complimentary copy of the fourth annual Email Design Look Book here: http://www.responsys.com/land/email-design-look-book-2012.php?cid=70150000000cgopAAA.