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Responsys Named a Visionary in 2012 Magic Quadrant for CRM Multichannel Campaign Management

Leading Research Firm Bases Evaluation on Ability to Execute and Completeness of Vision

San Bruno, Calif. – May  29, 2012 – Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, today announced that it has been positioned as a “Visionary” in Gartner, Inc.’s May 2012 “Magic Quadrant for CRM Multichannel Campaign Management” (MCCM)1 report.  Published by Adam Sarner, Research Director at Gartner, the Magic Quadrant evaluates vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.

This latest evaluation places Responsys in the “Visionaries” quadrant of the Magic Quadrant, which Gartner describes as companies that “provide a strong vision for the campaign management market, or excel in advanced or emerging areas, such as inbound marketing, social and overall digital marketing.”  According to Gartner, Visionaries “can set strategic direction or demonstrate specific innovative capabilities in one or more functional areas (such as advanced campaign functionality or e-marketing integration) in campaign management that the market will eventually adopt.”

Gartner defines multichannel campaign management (MCCM) as the processes that enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. And, according to Sarner in the report, “Digital marketing is transforming MCCM.” 

“We are very pleased to be recognized by Gartner as a ‘Visionary’ in their latest Magic Quadrant for campaign management,” said Dan Springer, Chief Executive Officer of Responsys.  “We believe being named a Visionary in this highly competitive evaluation is a confirmation of our product vision, SaaS model, solid growth strategy, and proven success helping marketers execute highly individualized and automated interactions across the digital channels consumers are embracing today.”

According to Gartner, “The CRM market as a whole continued to enjoy a strong rebound in 2011, with total revenue reaching $11.9 billion, a 12.7% growth from 2010. Marketing automation software, a $2.8 billion market in 2011, for which campaign management revenue represents the largest portion, is expected to have year-over-year, double-digit growth for the next three years. It represents the largest growth area in CRM, compared with sales and customer service software revenue forecasts.”

Responsys, which reported $134.9 million in worldwide revenue last year, helps its enterprise and general business customers drive marketing success and stands as a leading, global cross-channel marketing platform.

Responsys’ inclusion in Gartner's 2012 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM) report builds on the company’s impressive standings in other recent market research reports, including being named a "Strong Performer" in "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), 2012" report, and a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2012" report. 

About Responsys
Responsys (NASDAQ:MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information about Responsys, visit responsys.com.

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