In the Q1 2012 report, Forrester identifies Responsys as “a strong choice for interactive marketers,” noting “Responsys’ continued growth proves that it can sustain the on-demand, interactive CCCM category it created.”
“The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012" report evaluated 11 cross-channel campaign management providers and found Responsys’ Interact Suite customers to be “highly pleased with the product’s flexibility, personalization, integration capabilities, and ease of use.” The study also found Responsys customers were very pleased with the company's level of account management and strategic services, citing the company is a “good partner in the evolution of marketing programs.”
Forrester also found Responsys customers to be pleased with the product's cost-to-value ratio. Responsys was the only vendor to achieve the highest score (5.0/5.0) in the Cost category.
“Responsys is honored to be recognized by Forrester Research as a ‘strong choice’ for interactive marketers,” said Dan Springer, Chairman and CEO of Responsys. “We believe this latest ranking in Forrester’s Cross-Channel Campaign Management Wave is a validation of our company vision and belief that every marketing organization will need an integrated cross-channel marketing platform with strong support for the key interactive channels of email, mobile, social, display, and the web, to reach consumers across an increasingly digital customer lifecycle.”
“The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012” report is Forrester’s second evaluation of the CCCM vendor landscape and assesses “how vendors support traditional campaign management capabilities…as well as meet the emerging needs of marketers in cross-channel execution.” Along with 10 other vendors, Responsys was evaluated against 81 criteria, as well as scenario-based demonstrations, vendor surveys, and customer reference calls.
Responsys’ latest recognition in cross-channel campaign management follows the company’s ranking of a Leader in “The Forrester Wave™: Email Marketing Vendors, Q1 2012” (January 2012) report for the fourth consecutive time. According to the evaluation of the top six enterprise email marketing vendors, Forrester states Responsys’ current offering as “18 months ahead of the Contenders’.”
Responsys (NASDAQ:MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information about Responsys, visit responsys.com.