How to reduce volume by about 20% and still increase revenue;
How to determine the optimal segmentation strategy;
How to identify and define segments that are receptive to lower frequency;
What to send to lower cadence subscribers; and
How to segment by acquisition source.
Who: Mary Kathleen Sullivan, Senior Strategic Consultant, Responsys and
Responsys customer Tiffany Berry, eCommerce Marketing Manager, Philosophy When: September 14, 2011 from 12:30 - 1:45 p.m. ET Where: Expo Hall, Boston Convention and Exhibition Center, Boston, MA
Responsys will be exhibiting in booth 812. For Shop.org Annual Summit attendees and those unable to attend the event, please connect with Responsys via Facebook, Twitter and LinkedIn.
About Mary Kathleen Sullivan:
Mary Kathleen Sullivan has over nine years of online marketing experience. She spent eightyears at Barnes & Noble.com where she was most recently responsible for the management of their email marketing program. After successful periods in business development and onsite advertising, she moved into the email marketing space where she was responsible for the flawless execution of hundreds of campaigns each month. Over her tenure, Mary Kathleen contributed to the growth of Barnes & Noble.com's mail list by 140%, the development and implementation of exciting new contact strategies, and the complete overhaul of their creative approach. Aside from email marketing, her areas of expertise include lifecycle marketing strategy and best practices; segmentation strategy development; and triggered, personalized campaign development. Mary Kathleen holds a BA in English from Rutgers University.
Responsys (NASDAQ:MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information about Responsys, visit responsys.com.