Downloads

New School Marketing : The cross-channel lifecycle marketing approach New School marketers deliver what today’s consumers want: relevant interactive communication across the new power channels: email, mobile, social, and the web.

New School Marketing Assessment Are you a New School marketer? Take this simple New School Marketing Assessment, and we’ll show you where you stand.

Request for Partnership It’s time to think differently about the RFP process. We recommend you turn your Request for Proposal into a Request for Partnership.

Mobile Email Guide The Responsys Mobile Email Guide is here to walk you through the complex landscape and equip you with the know-how you need to make an impact.

Marketing Automation Buyer's Guide 2013 Econsultancy’s Marketing Automation Buyer’s Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including leading vendors, agencies and industry analysts.

The 2012 Digital Marketing Big Australia Report The 2012 report examines how Australian marketers approach digital marketing, where resources are being allocated and what the biggest areas of focus are for the next twelve months.

Responsys Econsultancy Cross-Channel Marketing Report 2012 The inaugural Cross-Channel Marketing Report 2012 from Responsys, in association with Econsultancy, is a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.

2011 Email Engagement & Deliverability Study In this three-year study of how 100 major retailers manage inactive subscribers learn everything you need to know about email list management, re-engagement and re-permissioning of inactive subscribers.

2011 Retail Email Guide to the Holiday Season To help you navigate the challenges and opportunities of the 2011 holiday season we’ve put together a helpful roadmap.

Tear Down the Walls Between Email and Your Website Uncover a series of actionable steps for bringing your campaigns and site content closer together, and learn how leading brands have implemented them with great success at their companies.

Embed the Customer Life Cycle Across Marketing See why the only companies that will be successful in the age of the customer are those that obsess about their customers.

The Forrester Wave™: Email Marketing Vendors, Q1 2012 Responsys stacks up as a Leader in Forrester’s 37-criteria evaluation that helps interactive marketers select the right email marketing partner.

Forrester Research: US Interactive Marketing Forecast, 2011 To 2016 Renowned industry expert Shar VanBoskirk and her team at Forrester Research provide insight into what's in store for marketers from 2011 to 2016.

Winning Deliverability Battles in 2013 Presented by: Kevin Senne, Senior Director, Deliverability & ISP Relations, Responsys

Join us for expert perspectives on tough deliverability issues, including tips to help you fix serious problems when they crop up, steps you can take now to maximize deliverability, and a preview of new challenges on the horizon.

Conquer the mobile inbox this holiday season  

Wacarra Yeomans, Director of Creative Services at Responsys, walks through mobile email tactics that can dramatically boost holiday ROI without additional budget.

Roadmap to the Holiday Season  

Chad White, Research Director at Responsys, walks through the 2012 Retail Guide to the Holiday Season; this webcast will provide you with the tools, tips and tricks to avoid holiday stress and maximize revenue this season.

The Death of Forward-to-a-Friend? Presented by:
Katrina Conn, Senior Strategy Consultant, Responsys

Is forward-to-a-friend really dead, or have content sharing tools changed? Join us as we discuss the various content sharing and viral mechanisms to leverage and meet your marketing objectives.

Lifecycle Marketing in a Cross-Channel World Presented by: David Hibbs, Strategic Consultant, Responsys

Building lasting relationships with customers is more important than ever. Join us as we focus on building specific programs in each channel - for example, how to create or improve "welcome" experiences in email, social and mobile and on the web.

Are You Ready for the Splinternet? Presented by: Mike Hotz, Senior Strategic Consultant, Responsys

View this Webcast and learn how to plan, launch, overhaul, implement and evaluate your own multi-channel marketing program as the Splinternet Age evolves.

Cross-Channel Coordination

Forrester Research Analyst Julie Katz shares surprising new survey results revealing why the average marketing organization falls far short of tapping the full potential of the email channel.

Lead Acquisition, List Growth, & On-boarding Message

This webcast reviews all the basics for growing your email list and finding new sales leads.