The #1 cloud platform for marketing orchestration.

Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel.

Responsys Interact Suite

Interact Profile

Build a complete picture of every individual consumer.

Rather than blasting out generic broadcast messages to strangers, New School marketers are focused on building relationships with the people they know something about. Even a simple segmented program can drive 3x the return of "batch and blast" campaigns. But with Interact Profile, you can take it to the next level. Build individual customer profiles complete with demographic, behavioral, and preference data that spans every digital channel.

Features

Advanced Profile Targeting

Target not just by who people say they are, but also by what they do with your emails, on the web, or even in social networks. And forget about SQL, you can build your profile audience with a simple drag and drop designer.

Flexible Profile Design

Every company tracks customers differently, and chances are the data you look at is always changing. With Interact’s flexible data model, you can paint the perfect picture of your customer base.

Cross-Channel Preferences & Compliance

With Interact Preference, you can get a trusted, unified view of each customer’s preferences and permissions, across every digital channel and consumer touch point. That means not only are your messages are relevant, but also welcome. And you can sleep easy knowing you have an audit trail of customer permissions for every communication you send.

Audience Health Insight

Keep tabs on how healthy your marketing database is with insight into who you can reach and who you can’t across each channel.

 
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