Cloud data is the fuel that powers orchestrated marketing.
Marketers now have the potential to tap into insights from individual consumers and deliver a truly orchestrated experience. Brands that do so are vastly out performing their peers. Responsys was built to help marketers not only collect the data but also make it actionable, in real-time. All without waiting for IT to pull yet another list.
Build a complete picture of each customer.
With Responsys Profile, marketers can build individual customer profiles complete with demographic, behavioral, and preference data that spans every digital channel. It’s flexible, so you can use the data that makes sense for your business. It’s real-time, so you know right away when critical customer events take place. And since it’s actionable in the tool, you no longer need to write scripts or wait for IT resources.
Advanced profile targeting.
Target not just by who people say they are, but also by what they do with your emails, on the web, or even in social networks. And forget about SQL, you can build your profile audience with a simple drag and drop designer.
Flexible profile design.
Every company tracks customers differently, and chances are the data you look at is always changing. With our flexible data model, you can paint the perfect picture of your customer base.
Cross-channel preferences & compliance.
With Responsys Preference, you can get a trusted, unified view of each customer’s preferences and permissions, across every digital channel and consumer touch point. That means not only are your messages relevant, but also welcomed. And you can sleep easy knowing you have an audit trail of customer permissions for every communication you send.
Audience health awareness.
Keep tabs on how healthy your marketing database is with visibility into who you can reach and who you can’t across each channel.
Test, analyze, and report on your marketing success.
With Responsys Insight, you’ve got a powerful yet intuitive set of tools to help you continuously test, optimize, and evolve your marketing programs. Use out-of-the-box visual reports and dashboards, or drag and drop your way to an ad hoc analysis. You can even dynamically test and optimize your programs as they run. You’ll finally have a handle on which programs, offers, and customer segments are driving the most revenue.
Report results across channels.
Measure the impact of customer interactions that span multiple channels, so you know just how much more revenue you’re generating by pairing a display ad with a personalized email.
Analyze the complete customer experience.
The classic marketing funnel is rapidly losing relevance. Responsys Insight lets you track effectiveness across complex orchestrated experiences that span time and channels.
Drag & drop custom reporting and dashboards.
Easily get exactly the right data with tools that combine a drag and drop interface with filters, pivots, and drill-downs.
Tap into any data you need to get more relevant.
Today, valuable marketing data can come from anywhere. The key is bringing the right data together in one place, and with enough speed to take action. Responsys Connect was built to make it easy for marketers to pull data from anywhere – CRM systems, web analytics platforms, even social networks. And to do it without getting inline for IT resources.
Automatically import fresh data.
Stop waiting around for the next list to arrive. With Responsys Connect, you can set up your connection to just about any other data source, and we’ll automatically pull in refreshed data when you need it.
Easy custom connections.
Hook up with just about any data source you need, with little or no help from IT. Easily map your own data and schedule your own synchronizations.
Productized data integrations.
Get out-of-the-box integrations to the most popular sources of data, like Salesforce.com, Adobe SiteCatalyst, and IBM Coremetrics.
Kick off orchestrated experiences.
Connect doesn’t just collect fresh data for you. As soon as your data gets refreshed, you can automatically trigger the program that needs to launch next.