The Oracle Responsys Marketing Suite
Marketing. Well Orchestrated.
Marketing Orchestration is a fundamentally different way of approaching customer interactions. Rather than focusing on siloed campaigns delivered to a broad audience, orchestrated marketing is about delivering a set of related interactions that, when added together across channels and time, make up a unique experience for each and every customer.
Create intelligent, unique customer experiences that unfold and react over time
to an individual’s behavior.
Build a complete picture of each customer.
Test, analyze, and report on your marketing success.
Tap into any data you need to fuel your orchestrated programs.