In 2010, promotional email volume from the nation’s top online retailers once again reached a new all-time high. The overall growth in email volume accelerated compared to the increases seen in 2009. Driven by increases in “Black November” messaging, November saw the largest year-over-year increase in email volume, while July saw the smallest. For the fourth year in a row, Cyber Monday was the most popular day to send promotional emails. For the second year in a row, Friday was the most popular day of the week to send emails.

As you plan your 2011 campaigns, it helps to look back on your 2010 campaigns and to benchmark yourself against your retail email marketing peers. View this report for data points and charts to help you in that endeavor.

On-Demand Webcast

Watch the on-demand webcast as Chad White, Research Director at Responsys and Heather Blank, VP Strategic Services at Responsys, discuss a variety of stats and trends about retail email marketing during this past year, including frequency and timing trends and the growth of SWYN.