"The vendor's technology platform trumps the others we evaluated because of its extremely flexible data model, high volume of data storage, and support for compliance."

Responsys received the highest score in the Technology Platform category, citing “Its current offering is 18 months ahead of the Contenders’.”

"The vendor's vision is to automate and optimize relationship marketing programs, beginning with email, mobile, social, Web and display advertising. And the vendor tells us that "going cross channel is making us a better email company. We believe it."

"Consistently one of the best applications we evaluate, this vendor sets the bar for others with its capabilities for supporting dynamic queries and its flexible data model."

Responsys was the only vendor to receive a perfect score in the Strategy category.