Thrive in the era of marketing orchestration.
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The proliferation of new customer touch points in combination with a legacy of “Campaign Era” thinking has resulted in marketing organizations that aren’t equipped, either organizationally or technologically, to adapt.
This new commissioned study, conducted by Forrester Consulting on behalf of Responsys, analyzed the habits of 200 marketers to assess the impact on their brands ability to meet, or even anticipate, rapid changes in individual customer behavior.
The result? The only marketers that thrive are those that are well-orchestrated. For the consumer, marketing orchestration results in a highly personalized experience that maps to each individual’s unique journey - from discovery to purchase to re-purchase. For the marketer, marketing orchestration can deliver higher revenue, increased loyalty, and greater internal efficiency.
Download The Rise of Marketing Orchestration study and get insight on how to transform your marketing programs and focus on what really matters; the total experience of the individual consumer.