Econsultancy’s Marketing Automation Buyer’s Guide 2013

Are you looking to optimise marketing programmes across every stage of the customer lifecycle?

Econsultancy’s Marketing Automation Buyer’s Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including leading vendors, agencies and industry analysts. The guide is aimed at all marketers looking for insights into how they can optimise their marketing processes, have a clear understanding of customer journeys in their target markets and interact with them across the entire sales and marketing funnel.

“Those investing in marketing automation are laser focused on building long term relationships with customers. It’s not about competing on price for a customer, but about creating a great customer experience and adding value over time.”

- Scott Olrich, CMO, Responsys

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