Econsultancy Cross-Channel Marketing Report 2012
Integrating display, social and mobile boosts sales.
But a lack of strategy and integration is hampering cross-channel marketing effectiveness.
The inaugural Cross-Channel Marketing Report 2012 from Econsultancy, in association with Responsys, is a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
The report gives comprehensive insight into the channels that companies are integrating into their overall marketing activity, the barriers that are preventing companies from driving effective cross- channel campaigns and the online advertising trends that will impact the future of display, plus much more.
Fill out the form to receive a complimentary download of Econsultancy’s new Cross-Channel Marketing Report, in association with Responsys.