To help retailers and other B2C companies navigate the challenges and opportunities of the 2011 holiday season, Responsys has produced this helpful roadmap.

Download the 51-page Retail Email Guide to the Holiday Season 2011 and get:

• A full listing of the top 20 retail email days of 2010 to target key shopping days
• Top tips to craft better holiday subject lines
• Tactics on pre-holiday messaging
• 22 Phases of Holiday Messaging:  See examples of the 22 successful messaging tactics that retailers use at various points during the holiday season.