email/mobile/social/display/web
facebook twitter
  • our story
  • new school marketing
  • product suite
  • marketing services
  • why responsys
  • resources
  • investors

Email Engagement and Deliverability Study

Learn everything you need to know about email list
management, including the reengagement and re-permissioning
of inactive subscribers.

Manage your email list for better results.
This three-year study of how 100 major retailers manage inactive subscribers
includes research findings, best practices recommendations, and case studies
– all designed to help you define, re-engage and re-permission inactive subscribers,
eliminate the remainder, and achieve a better return on your email marketing.


Responsys Email Design & Coding Recommendations March 2011
Download the
Email Engagement
& Deliverability Study.