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The Big Australian Report 2011

Benchmarks, insights and analysis of more than 1 billion emails, mobile and social messages make this second edition of the Big Australian Report a must read for Australian marketers. This is the only report in Australia focused on results, attitudes and actions of Australian enterprises.

Key highlights include:

  • Email performance benchmarks across nine industries
  • Growth in cross channel, lifecycle marketing programs
  • Best days to send messages
  • Types of messages making up the 300% growth in mobile messages
  • Factors behind the 100% growth in social messages
  • Key priorities for 2011/12

The Big Australian Report 2011 Cover
Download The Big Australian Report.