Advisory Board

Responsys and its customer advisory board have formed the Individualized Lifecycle Marketing™ (ILM) Forum to help advance market acceptance and adoption of a proven strategy for achieving superior marketing results through improved targeting tactics. The ILM Forum, sponsored by Responsys, will provide information, research, best practices, and dialogs to help marketers engage in Individualized Lifecycle Marketing™ — the automated, scalable process of sending highly targeted, relevant messages at opportune moments in the customer lifecycle.

Faced with growing challenges to achieve significant ROI and competitive differentiation from their programs and campaigns, marketers are realizing the need for more refined targeting tactics and strategies. By investing in lifecycle marketing programs, companies improve response rates, increase value, enhance loyalty and affinity, as well as gain market distinction and trust.

Led by a blue-chip advisory board of marketing executives from the travel, financial, retail, and technology industries, ILM Forum member companies include Continental Airlines, CDW, Intrawest, OgilvyOne, PETCO, Quill, RSA Security, and Salesforce.com.

For more information about Responsys or the Individualized Lifecycle Marketing™ Forum, contact us today.