Customer Case Studies
 Serenata Flowers triples customer retention rate and sees profits bloom from year-round marketing program. After implementing its promotional and transactional campaigns, customer retention grew to over 30%, compared to less than 10% before. Customers were also more satisfied—a direct result of the transactional campaign sent to mobile phones.
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 E-LOAN boosts conversion and achieves 300% lift in email response rates with triggered messaging and testing. Using the Responsys Interact® on-demand marketing platform, E-LOAN implemented an event-triggered, multi-stage email program to remind and encourage borrowers to complete their mortgage applications.
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 With the help of the Responsys Interact email marketing platform, Corel used their customer data to perform extensive testing (15 main segments with multiple sub-segment A/B test cells for a total of 40 panels) to optimize messages and offers. Using Interact’s flexible and easy-to-use campaign set-up along with its dynamic content features, it proved easier than the Corel marketers expected to manage a program of that complexity.
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 Email reactivation program breathes new life into Philosophy's customer base. Working collaboratively, the Responsys Professional Services team and philosophy designed a completely automated, multi-stage reactivation program designed to recapture lost revenue and engage new prospects.
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 PETCO developed a highly effective “Fetch My Sales” campaign which delivered specialized emails based on customer purchase histories and buying patterns to alert them when their favorite pet food and supplies went on sale.
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 To enhance its existing Web-based direct mail management program and simplify direct marketing efforts across hotels, Carlson selected the Responsys email marketing solution. Accessible through any Web browser, it provided an easy way for any hotel to launch targeted campaigns in minutes and personalize promotions for maximum response.
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 Lands' End successfully translated the company's distinctive, personalized customer service to the rapidly growing online market via the email channel, and improved customer satisfaction and retention.
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 Quill generates up to $900K per email campaign by sending personalized product offers based on customer segmentation and purchase histories.
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 RSA Security relies on Responsys for sending targeted email campaigns, capturing responses, and directly feeding leads to its sales force automation system — improving cost effectiveness and efficiency of its lead management processes.
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 Salesforce.com strengthened relationships through highly automated and individualized email messages that are driven by real-time knowledge of customer interactions, behaviors, and events.
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