Only Responsys can help you predict and deliver the optimal marketing message every time.

Why Responsys? Top 5 Reasons

Put simply, marketers select Responsys because they won’t settle for anything but the best—the best approach, the best technology, and the best partner to help them succeed in achieving their marketing goals. Here are the top five reasons to choose Responsys for your email and multichannel marketing needs:

  1. Responsys is the leading email service provider for sophisticated marketers, offering a powerful, flexible solution that is highly suitable for both B-to-B and B-to-C marketers. In 2006, JupiterResearch ranked Responsys the number one vendor in the large-enterprise–oriented ESP category (Email Marketing Buyer’s Guide 2006, October 2006), while Forrester Research, in its latest evaluation, cited Responsys as a leader in email marketing and ranked both the company’s strategy and product offering number one in the industry (The Forrester Wave™: Email Marketing Service Providers, Q4 2005, December 2005). Working with Responsys, you can avoid the business risks associated with unqualified or inexperienced providers.

  2. Responsys has the most comprehensive and easy-to-use technology platform. In the latest Forrester Wave for ESPs, Responsys was ranked number one in the “Current Offering” category, receiving top scores for its technology platform and functionality. According to the report, Responsys’ “functionality is complete and is among the leaders in the space. It has a simple dynamic content interface and the most executable reports in the industry.” Working with Responsys, you have industry-leading technical capabilities for planning, designing, executing, and measuring email campaigns and integrated programs.

  1. Responsys offers “more open integration than any other vendor in the space”, as cited by Forrester Research (Email Marketing Service Providers Scorecard Summary: Responsys, December 2005). In order to deliver customers the relevancy they demand in the most effective and efficient manner, it is imperative that your email marketing solution integrate easily with other applications that capture and house customer-related data. JupiterResearch advises marketers to place increasing emphasis on this attribute in the selection process because it enables optimum message timing and relevance – factors proven to positively influence response rates, net profit, and revenue (The ROI of Email Relevance, May 2005). With a significant partnership network, Responsys leads the industry in enabling easy integration with enterprise systems (e.g., CRM, ERP, SFA, web analytics), accommodating a variety of scenarios out-of-the-box. Working with Responsys, you can leverage the open data architecture of the Responsys Interact platform to accelerate time to value for your business and its customers.

  2. Responsys has a viable vision and strategy to lead marketers into the future. In its latest evaluation, Forrester considered the quality and experience of the Responsys executive team and gauged the viability of their vision and product plans against Forrester’s expectations for the email marketing space. Responsys was ranked number one in the “Strategy” category, receiving consistently high scores for the strength of its management team, executive vision, product road map, and vertical strategy. Responsys also received top ranking by Forrester in the “customer” category for having a strong and diverse customer base. Working with Responsys, you are connected to a growing network of world-class marketers who are continually driving innovation, shaping and sharing best practices, and taking on-demand marketing to new levels of success.
  1. Responsys offers a flexible services model, ready to assist as your needs evolve.   Your marketing organization, resources, and capabilities change over time, due to factors both within and beyond your control. To ensure your ongoing and increasing success with email marketing, consider Responsys as a virtually outsourced extension of your existing in-house teams and agency partners. Whether you need help optimizing, planning, or building your email marketing programs, our Professional Services team is ready at any time to support your exact needs through three fundamental engagement models:

    • Full Service: We can execute programs end-to-end, from concept to optimization, on your behalf.

    • Collaborative Service: You determine the type and level of support required in any discipline, including award-winning creative, messaging strategies and copywriting, technical design and development, strategic planning, and analytics and reporting.

    • On-Demand Service: Your needs will evolve, and Responsys will always be one step ahead, ready to assist you.

Responsys recognizes that marketers today are under an increasing amount of pressure to provide measurable business value in compressed timeframes. That challenge is further intensified when engaging with a new email service provider. Responsys has designed its entire solution—its approach, technology platform, and service offerings—to help you achieve your marketing objectives in the most efficient and effective manner, with minimal risk or disruption to the business.