News & EventsResponsys Customers Orbitz Worldwide and Salesforce.com to Present at MarketingSherpa Email Summit 2010 San Bruno, Calif. – January 19, 2010 – Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that Lisa Harmon, Director of Creative Services, will moderate a panel on Thursday, January 21 at the upcoming MarketingSherpa Email Summit in Miami, FL alongside Responsys customers Orbitz Worldwide and Salesforce.com. What: Be An Email Creative 'Top Chef': Knowing if your email creative is plated to perfection can be a challenge and the only way to find out is continuous testing. Three leading marketers serve up details and results on the quick fire challenges they put their own email creative through, including design, copy and coding. Focusing on their individual email programs, Orbitz Worldwide and Salesforce.com will present their industry perspectives and discuss all the ingredients that go into preparing and executing a successful email creative test. Who: Lisa Harmon, Director of Creative Services, Smith-Harmon, a Responsys Company Shannon Dorton, Relationship Marketing Manager, Orbitz Worldwide Shinn Chen, Marketing Manager, Salesforce.com When: Thursday, January 21, 2010 from 4:15 – 5:00 p.m. ET Where: InterContinental Hotel, 100 Chopin Plaza, Miami, FL, www.ichotelsgroup.com About Lisa Harmon Lisa Harmon is a principal and founding partner of Smith-Harmon. She is an Email Marketing Roundtable moderator, chairs the EEC Design Committee, and actively contributes to The Email Insider, edm.smith-harmon.com and blog.emailexperience.org. She is also a director of the Harmon Foundation, which this year will donate $400,000 to fifty charities around the world. Lisa is a sought-after industry speaker and over the past years has spoken at the Email Insider Summit, OMS and OMMA. Smith-Harmon was acquired by leading email and cross-channel marketing company Responsys in late 2009. About Responsys Media Contacts Responsys (650) 745-1720 |
