News & Events

San Bruno, Calif. – July 21, 2010 – Coremetrics, the leader in marketing optimization, and Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, today announced that wehkamp.nl, the Netherlands’ largest online retailer, has achieved increased email marketing ROI and customer engagement with the help of Coremetrics LIVEmail™ and Responsys Interact Suite®. Since implementing Coremetrics LIVEmail and Responsys Interact, wehkamp.nl has seen a 23 percent higher open rate than standard promotional emails, a 68 percent higher click-through rate, a 67 percent lower opt-out rate, and a 271 percent higher sales-per-send ratio.

Coremetrics LIVEmail helps organizations segment and target visitors to send them regular, relevant offers and content, based on demonstrated product affinities and most recent online actions. The LIVEmail application leverages proven integrations with industry leading email systems to provide marketers with a true closed-loop remarketing platform for continuously optimizing their email programs.

“It was critical for our organization to have a retail-specific online analytics solution that could be integrated with our Responsys email marketing tools,” said Ewald Hoppen, Senior Web Analyst at wehkamp.nl. “We needed the ability to define audiences however we wanted, and Coremetrics gave us the flexibility to do just that. We could not be happier with the results we have achieved since working with both Coremetrics and Responsys.”

“wehkamp.nl is committed to providing the most relevant and tailored marketing campaigns to its customers,” said Jeff Schmidt, Vice President of Worldwide Sales at Coremetrics. “Coremetrics LIVEmail seamlessly integrated with Responsys Interact has given wehkamp.nl the ability to understand its customers’ particular buying preferences, building loyalty, and enriching the overall online shopping experience.”

To find out more about the results wehkamp.nl has achieved, please visit www.Coremetrics.com and download the full case study.

About Responsys
Responsys helps companies execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information about Responsys products, visit responsys.com.