Responsys Cuts Development Time by 50 Percent with Informatica
Powers cloud platform, eliminates data handling bottlenecks and speeds customer on-boarding
San Bruno, Calif. – July 14, 2010 – News Facts:
Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of data integration software, today announced that Responsys, a leading global provider of on-demand email and cross-channel marketing solutions, is using the Informatica Platform to power data integration within its number one-ranked on-demand marketing solution.
The Informatica Platform enables the integration of high volumes of customer data within Responsys’ on-demand marketing solution. Customers use the data to create complex time- and behavior-driven marketing campaigns across multiple channels.
Benefits for Responsys include:
slashing turnaround time for software development projects by as much as 50 percent by using the Informatica Platform to eliminate time-consuming and inflexible custom coding.
plans on cutting data integration maintenance costs by half through its use of the Informatica Platform.
anticipating accelerating the critical customer on-boarding process by an estimated 30 to 40 percent by using Informatica to automate key data integration tasks.
being better positioned to take advantage of its business growth by being able to handle larger volumes of data with the Informatica Platform.
Supporting Quotes
“There’s real money associated with the performance and reliability of the system, so it was important to go with a proven data integration solution,” said Antonio Casacuberta, Chief Technology Officer of Responsys. “Informatica gives us time-to-market, cost, and reliability advantages. These are the benefits of a proven platform approach that ultimately allows us to better service our customers and help them gain faster time-to-value.”
“Timely and trustworthy data is critical to helping Responsys serve its expanding customer base,” said Harry Gould, Senior Vice President of Worldwide Alliances for Informatica. “We are delighted to partner with Responsys by providing our scalable data integration platform to underpin their industry leading on-demand marketing platform.”
About Responsys
Responsys helps companies execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information about Responsys products, visit responsys.com.
