News & EventsResponsys Customer MetLife Auto & Home to Keynote alongside Responsys CMO at Webtrends Engage 2010 San Bruno, Calif. – February 1, 2010 – Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that its Chief Marketing Officer Scott Olrich will keynote at the upcoming Webtrends Engage user conference in New Orleans this week. What: Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today's New Marketer – Today's business environment has changed. Consumers are more dynamic, informed, and unpredictable than ever, and they use more interactive channels – including email, mobile, social and the web – to inform and execute their buying decisions. To be successful, marketers must be ready with relevant marketing at a moment's notice, whenever and wherever consumer behavior and preferences dictate. Hear Scott Olrich discuss with Rick Heffernan about how MetLife Auto & Home® is leveraging Cross-Channel Lifecycle Marketing – a more nimble, holistic approach to planning and executing marketing programs that deliver greater customer value and higher revenue. Who: Scott Olrich, Chief Marketing Officer, Responsys Rick Heffernan, Manager, Internet Sales Strategy for MetLife Auto & Home When: Tuesday, February 2, 2010 from 1:30 – 2:00 p.m. CST Where: The Roosevelt Hotel, New Orleans, LA About Scott Olrich Scott Olrich is Chief Marketing Officer of Responsys. He joined the company in late 2004 with the vision to create the leading cross-channel marketing company to help marketers across all industries more effectively execute campaigns across email, mobile, social, and Web channels all through one platform. Under Olrich's direction, Responsys has launched groundbreaking cross-channel products, acquired leading cross-channel services companies like Smith-Harmon Inc., and been recognized for leadership in email marketing and cross-channel campaign management by independent analyst firms. An evangelist for cross-channel lifecycle marketing, Scott is frequently quoted in top publications such as Forbes, DIRECT, 1to1 Magazine, ClickZ, BtoB Magazine and DM News, and speaks regularly at industry conferences, such as Forrester Marketing Forum '08 and '09, NCDM '09, Omniture Summit '07, '08 and '09, Internet World, MarketingSherpa, AMA, and DMA. Throughout his career, Olrich, who has more than 15 years of experience in the Internet, ASP, and consulting, has analyzed the marketing industry's on-going transformation across all channels. Prior to joining Responsys, Olrich was a founding executive and Senior Vice President at Topica, an email marketing application service provider, where he helped the company become one of the nation's largest email marketing companies serving the SMB market. Prior to that, Olrich was a senior consultant at Accenture in the Business Process Reengineering Group with a special focus on demand generation. Olrich holds a BS in Business and Finance from San Diego State University. About Responsys Media Contacts Responsys (650) 745-1720 |
