News & EventsResponsys Predicts Cyber Monday Will Be Busiest Retail Email Marketing Day of the Year Retailers' email marketing efforts helping Cyber Monday live up to billing as 'biggest online shopping day of the year' San Bruno, Calif. – November 23, 2009 – Responsys, a global provider of email and cross-channel marketing solutions, today announced that it expects retailers to send more email marketing messages on Cyber Monday than on any other day of the year. Despite the down economy, marketers are investing even more in the email channel and Responsys predicts this will be the busiest email marketing day in recorded history. According to Responsys customer data, marketers sent more emails on Cyber Monday than any other day of the year in both 2008 and 2007; and Cyber Monday email volumes were 40% higher in 2008 than 2007. Further, 70% of the top online retailers tracked by the Retail Email Blog sent at least one promotional email on Cyber Monday last year. That was up from 68% in 2007. Shop.org, a division of the National Retail Federation, predicts nine in ten retailers will have a special promotion for Cyber Monday. "Retailers recognize the important role Cyber Monday plays in kick-starting holiday sales and they are planning enticing sales and promotions for holiday shoppers eagerly anticipating the bargains that await them this year," said Scott Silverman, Executive Director of Shop.org. In part because of its increased popularity with retail email marketers, Cyber Monday has also been responsible for more and more retail sales. According to comScore, Cyber Monday accounted for $846 million in online spending last year, up 15% from 2007—and the second-highest amount spent in online retail since the $881 million spent on Green Monday in 2007. "With the top retailers attributing up to 40% of their online sales through their email marketing efforts, email is definitely the power channel behind Cyber Monday's rise to prominence," said Scott Olrich, Chief Marketing Officer of Responsys. "Cyber Monday is well on its way to living up to its claim as the 'biggest online shopping day of the year,'" said Chad White, Research Director at Responsys, and author of the Retail Email Blog. "Thanks to retailers' vigorous promotion efforts and mainstream media coverage, most consumers have become familiar with the term, which has become synonymous with 'online-only,' 'one-day sales,' as well as many involving limited-quantity 'web busters.'" In fact, data from the Retail Email Blog confirms that Cyber Monday has become so well known that retailers promoted it by name in their email marketing messages last year twice as much as they did in 2007. Retailers are also more comfortable promoting Cyber Monday by name than they are Black Friday. While 36% of retailers referenced "Cyber Monday" in their email messages on December 1st last year, only 25% of them referenced "Black Friday" in their November 28th email campaigns. About Responsys Media Contacts Responsys (650) 745-1720 |
