Responsys Unveils Industry's First SaaS Marketing Suite for
Cross-Channel Campaign Management
All New Responsys Interact Suite provides newly integrated email and cross-channel marketing capabilities to more effectively reach and retain today's consumers
SAN FRANCISCO, Calif. – RESPONSYS LEADERS FORUM – October 29, 2009 – Today at the Responsys Leaders Forum 2009 in San Francisco, Responsys launched the all new Responsys Interact® Suite, a comprehensive set of newly integrated products and capabilities that gives marketers a single, collaborative solution to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across email, mobile, social and web channels. The first of its kind, the Responsys Interact Suite is designed to enable greater marketing efficiency, cross-channel coordination, customer engagement, and revenue than any other marketing solution available.
Leading marketers are quickly realizing that emerging marketing channels such as social and mobile are making the email channel more powerful, not less. Social and mobile are natural extensions of an email and lifecycle marketing strategy. Marketing across these new interactive channels starts with permission, just like email, and email marketers are in the best position to drive greater efficiencies in campaign deployment and own the cross-channel customer experience. The Responsys Interact Suite is the first Software-as-a-Service (SaaS) marketing solution that allows marketers to leverage data from multiple sources, deliver precisely personalized content, design and automate cross-channel programs, and coordinate workflow across teams – all from a single platform.
"Today the notion of campaigns extends beyond traditional communication channels to include emerging and inbound channels like mobile, web sites, landing pages, and social networks. Campaign management applications struggle to keep up with the design, management, and reporting needs of these channels," said Suresh Vittal, Principal Analyst at Forrester Research, in the April 2009 Forrester Research report, Campaign Management Needs a Reboot. "Marketers should look for campaign management tools that integrate channels, support customer dialogues, use social insights, and deliver functionality at the marketer's desktop."
"Consumer behavior is forever changed. Consumers not only want, but expect, to be able to interact with a brand whenever and wherever they choose. If marketers can't deliver a consistent, individualized experience across multiple interactive channels, they're going to lose their competitive edge," said Scott Olrich, Chief Marketing Officer of Responsys. "The Responsys Interact Suite is giving marketers – email marketers most of all – greater control, visibility, and responsibility in driving real revenue for their companies."
The Responsys Interact Suite consists of the following marketing applications, now tightly integrated and enhanced with new features and functionality:
Enhanced data management based on real-time customer behaviors
More advanced campaign execution driven by external systems
Improved timeliness of data imports and exports
More flexible, automated campaign management
For more information and to see a demo of the new Responsys Interact® Suite, please visit: www.responsys.com/suite
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
