Responsys Leaders Forum 2009 Spotlights the Future of Marketing
Marketing strategists, technology partners and industry experts convene in San Francisco to share strategies for customer engagement in an increasingly complex marketing environment
San Francisco, Calif. – October 28, 2009 – Responsys, a global provider of email and cross-channel marketing solutions, today kicked off the annual Responsys Leaders Forum 2009, a three-day conference in San Francisco featuring keynotes from high-profile marketers as well as best-practice sessions to help attendees create impactful marketing strategies to reach the evolving consumer. The event will provide attendees with an exclusive look at newly released Responsys products, game-changing technology showcases, as well as new ideas for maximizing the business value of email and cross-channel marketing programs.
The event theme 'Marketing. Changed Forever.' will be evangelized by visionary keynotes from the following experts:
Dan Springer, CEO, Responsys will kick off the event with a state-of-the-union company update
Patrick J. Connolly, EVP & CMO, Williams-Sonoma will discuss how the company is embracing interactive channels to build integrated, innovative programs for even greater success
Scott Olrich, CMO, Responsyswill teach attendees about a new roadmap that will help marketers navigate the new cross-channel environment
Suresh Vittal, Principal Analyst, Forrester Research will divulge his recent findings on the principles that will guide the next-generation of direct marketers
David Daniels, VP & Principal Analyst, Forrester Researchwill share the new rules of relevance in a cross-channel world and talk with leading marketers about their most successful integrated programs
Ted Wham, VP, Customer Relationship Marketing, Orbitz will unveil the operating principles for driving interactive marketing success
"It is evident there are new challenges in today's marketing world," said Scott Olrich, Chief Marketing Officer of Responsys. "Email marketing is inherently cross-channel, and the Responsys Leaders Forum provides one of the best ways for marketers to gain deeper visibility into successfully integrating email in a cross-channel world. We are excited to help leading marketers navigate these challenges and provide them with the best products and services to confront these challenges head on."
Attendees will hear hard-hitting results from successful cross-channel marketing programs from Responsys customers including: Dollar Thrifty, Goodyear Retail, MetLife Auto & Home, Southwest Airlines, StubHub, Under Armour, Whole Foods Market, Williams-Sonoma, and Wine.com. Attendees will also have an opportunity to network with Responsys technology partners and meet one-on-one with Responsys strategists and analysts to help shape their business strategies.
The Responsys Leaders Forum 2009 is being held October 28-30 at the Westin St. Francis Hotel in San Francisco and is complimentary to Responsys customers. Responsys thanks all its sponsors: Omniture, Bazaarvoice, Goodmail Systems, richrelevance, Baynote, Certona, MyBuys, Proclivity Systems, SimpleFeed and Webtrends.
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
