News & EventsResponsys Wins Prestigious OMMA Award for Creative Excellence Responsys' creative services team honored for work on client Harley-Davidson; finalist for client Lenovo Responsys' creative services team honored for work on client Harley-Davidson; finalist for client Lenovo San Bruno, Calif. – September 30, 2009 – Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced it has received an OMMA award in the Email Standalone category for its work on the Harley-Davidson "We Ride Free" campaign. The OMMA Awards are one of the industry's top honors and celebrate the year's best in online media, marketing and advertising. Two of the three finalists in the Email Standalone category were created by Responsys – the winning Harley-Davidson entry and Lenovo's Earth day promo. Responsys designed the winning email campaign for its client Harley-Davidson to personify the brand's tribute to the "American icon" and the open road, and generate visibility for the Free Ride promotion for current Harley-Davidson subscribing customers. The campaign was a success – it encouraged sales of new motorcycles at local dealers with a compelling trade-in offer and nearly doubled click-through rates of past retail benchmarks. This OMMA award is one of nearly 30 awards collected by Responsys in the last three years for creative excellence. For its client Lenovo, Responsys created a campaign around a central message that highlighted the free trial of Lenovo's Online Back-Up program and the computer company's dedication to greener PC choices. The campaign resulted in a 28 percent increase in open rates, a 33 percent increase in click-through rates, and the highest number of conversions to orders for Lenovo in Q1 2009. "Winning an OMMA award is a tremendous achievement," said Lynn Baus, Associate Creative Director of Responsys. "The OMMA awards celebrate the industry's very best and point to ‘what's next' in the creative world. To be recognized by our peers for our creative work with brands like Harley-Davidson and Lenovo is an absolute honor and a direct reflection of the Responsys team's creativity and execution." This year's OMMA awards were held September 21 at the Marriott Marquis in New York City. View the complete list of winners About Responsys Media Contacts Responsys (650) 745-1720 |
