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Responsys Wins Prestigious OMMA Award for Creative Excellence
Responsys' creative services team honored for work on client Harley-Davidson; finalist for client Lenovo

Responsys' creative services team honored for work on client Harley-Davidson; finalist for client Lenovo
San Bruno, Calif. – September 30, 2009 – Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced it has received an OMMA award in the Email Standalone category for its work on the Harley-Davidson "We Ride Free" campaign.  The OMMA Awards are one of the industry's top honors and celebrate the year's best in online media, marketing and advertising. Two of the three finalists in the Email Standalone category were created by Responsys – the winning Harley-Davidson entry and Lenovo's Earth day promo. 

Responsys designed the winning email campaign for its client Harley-Davidson to personify the brand's tribute to the "American icon" and the open road, and generate visibility for the Free Ride promotion for current Harley-Davidson subscribing customers. The campaign was a success – it encouraged sales of new motorcycles at local dealers with a compelling trade-in offer and nearly doubled click-through rates of past retail benchmarks.  This OMMA award is one of nearly 30 awards collected by Responsys in the last three years for creative excellence.

For its client Lenovo, Responsys created a campaign around a central message that highlighted the free trial of Lenovo's Online Back-Up program and the computer company's dedication to greener PC choices.  The campaign resulted in a 28 percent increase in open rates, a 33 percent increase in click-through rates, and the highest number of conversions to orders for Lenovo in Q1 2009.

"Winning an OMMA award is a tremendous achievement," said Lynn Baus, Associate Creative Director of Responsys. "The OMMA awards celebrate the industry's very best and point to ‘what's next' in the creative world. To be recognized by our peers for our creative work with brands like Harley-Davidson and Lenovo is an absolute honor and a direct reflection of the Responsys team's creativity and execution."
This year's OMMA awards were held September 21 at the Marriott Marquis in New York City. View the complete list of winners

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.  The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free.  With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

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