 |
Americas 800.624.5356 | Europe +44 (0) 845.094.0088 | Asia-Pacific +65.6327.6560
|
|
News & EventsResponsys Revolutionizes Data-driven Marketing with Industry's First Self-Service Data Integration Solution New Responsys offering makes best-in-class marketing campaigns attainable by putting marketers in control of data San Bruno, Calif. – July 6, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the availability of Responsys Interact® Connect™, an easy-to-use integration tool that allows marketers to define, schedule, and automate data transfers between external systems and the Responsys Interact campaign management platform. By using a web-based UI, Interact Connect eliminates the need for scripting and reliance on IT resources, giving marketers increased transparency and control over how customer data can be utilized to build timely, relevant, and automated campaigns. Having quick and easy access to data is a major barrier preventing marketers from executing targeted and integrated campaigns. According to a February 2009 Forrester Research report titled, What's Your Web Data Integration Strategy?, the term data integration "conjures feelings of animosity and dread for numerous marketers who view integration as something that belongs in the realm of their IT departments." "Data integration used to be a complex and highly technical task that required significant IT resources and time commitment," said Wilson Lau, Online Marketing Manager at Trend Micro. "We expect Responsys Interact Connect will give us the flexibility and control to effectively manage the data integration between our in-house database and the Responsys system, which is a key element to our automated and event-triggered campaigns." "Leveraging customer and transactional data to drive campaigns is one of the best ways to increase relevance, improve the overall customer experience, and maximize results," said John Berkley, Vice President of Product Marketing and Product Management at Responsys. "Responsys Interact Connect allows for easier sharing of data, providing marketers with a complete and uninterrupted view of their customers at every interaction point. Companies that implement this solution will see significant advances in their ability to drive innovative and high-impact campaigns, as well as reduce their ongoing reliance on IT." Availability About Responsys Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com. Media Contacts Kimberly Canedo Responsys (650) 745-1720 |
