News & EventsResponsys Expands Operations to Australia SAN BRUNO, Calif. – June 30, 2009 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the opening of a new office in Sydney, Australia. With the new office in Australia, Responsys is now able to bring world-class service to its existing client base in Australia and New Zealand, and reach out to new customers by helping to improve the efficiency and effectiveness of their targeted email, direct mail and mobile marketing programs. "Responsys is growing at an unprecedented rate both in the U.S. and globally," said Dan Springer, Chief Executive Officer of Responsys. "Our expansion into Australia is the next logical step in increasing our Asia-Pacific presence, and provides both the healthy business climate and rich talent pool we are seeking. We're looking forward to bringing the benefits of our leading SaaS marketing solutions to even more companies across Australia and New Zealand." Responsys is building on an impressive list of clients in Australia and New Zealand that includes The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp and other multi-national clients such as Symantec and Johnson & Johnson. The Australia office provides the full range of award-winning products offered globally by Responsys, and is a key center for the comprehensive strategic services, marketing consultancy, creative and implementation services delivered by Responsys around database and direct marketing. "The rapidly evolving market in the region made Australia the obvious choice to expand our operations," said Rob Stanley, Senior Vice President and General Manager of Responsys Asia-Pacific. "Marketers are increasingly looking to adopt sophisticated multi-channel marketing solutions. Responsys is excited to work hand-in-hand with marketers to help them boost customer retention, build their brands and increase ROI. Our highly experienced team in Sydney looks forward to offering strategic services and insights to market-leading and innovative brands throughout Australia and New Zealand." Responsys Australia will be led by Frank Lodewick who brings over 14 years of experience in multichannel communication solutions. With a strong focus on mobile messaging, Mr. Lodewick joins Responsys with valuable sales and marketing leadership experience, as well as a deep background in helping large enterprises excel with innovative lifecycle marketing campaigns and programs.
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