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Responsys Shares Strategies to Capitalize on Change at the 2009 Responsys Leaders Forum City Tour
Regional Events Designed to Help Marketers Increase ROI in an Era of Economic Uncertainty

San Bruno, CA – May 5, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the company will host its second annual Responsys Leaders Forum City Tour. A series of one-day seminars in cities across the United States, the Responsys Leaders Forum is designed to help customers get the most out of their email channel and other interactive channels to increase marketing ROI. The events, structured around the theme, "Using Economic Uncertainty to Drive Marketing Discipline," bring together Responsys customers, marketing leaders, product experts, and industry insiders to explore the ways innovative marketing is achieved.

The Responsys Leaders Forum City Tour began today in New York City and will be followed by stops in Chicago on May 7 and San Francisco on May 14.

"In this challenging market environment and rapid shift to the influence of online channels, marketers realize they can no longer afford to not do email and other marketing channels like social media and mobile well, in order to cost effectively increase their marketing ROI," said Andy Priest, Chief Customer Officer of Responsys. "These events present a great opportunity for marketing practitioners to learn from each other and access Responsys experts who can recommend the right mix of program types, determine the right channel mix, and identify which success factors can contribute to overall program success and revenue."

Designed for marketers who want to make their email marketing programs more successful and integrated, each seminar will feature informative presentations from Responsys executives and product experts, as well as presentations from marketing executives at leading companies, including Goodyear Retail, MetLife Auto & Home, Mohegan Sun, and Sears Holdings Management Corporation. Throughout the day, attendees will discover low-cost strategies for increasing marketing reach, with a focus on new ways to optimize acquisition and deliverability efforts for email, social media, print on-demand, and mobile messaging.

At the 2009 Responsys Leaders Forum City Tour, attendees will:

• Assess their marketing efforts: Discover untapped opportunities inmarketing strategies, processes and operations.
• Learn from the experts: Meet face-to-face with strategic and technicalmarketing experts and hear presentations from industry leaders.
• See what is possible: Hear about successful automated email marketingprograms from the world's leading marketers.
• Share experiences: Network with fellow users and collaborate on bestpractices to maximize success across all marketing initiatives.

About Responsys
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.  The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free.  With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, Men’s Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

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(650) 745-1720