News & EventsResponsys Shares Strategies to Capitalize on Change at the 2009 Responsys Leaders Forum City Tour Regional Events Designed to Help Marketers Increase ROI in an Era of Economic Uncertainty San Bruno, CA – May 5, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced the company will host its second annual Responsys Leaders Forum City Tour. A series of one-day seminars in cities across the United States, the Responsys Leaders Forum is designed to help customers get the most out of their email channel and other interactive channels to increase marketing ROI. The events, structured around the theme, "Using Economic Uncertainty to Drive Marketing Discipline," bring together Responsys customers, marketing leaders, product experts, and industry insiders to explore the ways innovative marketing is achieved. The Responsys Leaders Forum City Tour began today in New York City and will be followed by stops in Chicago on May 7 and San Francisco on May 14. "In this challenging market environment and rapid shift to the influence of online channels, marketers realize they can no longer afford to not do email and other marketing channels like social media and mobile well, in order to cost effectively increase their marketing ROI," said Andy Priest, Chief Customer Officer of Responsys. "These events present a great opportunity for marketing practitioners to learn from each other and access Responsys experts who can recommend the right mix of program types, determine the right channel mix, and identify which success factors can contribute to overall program success and revenue." Designed for marketers who want to make their email marketing programs more successful and integrated, each seminar will feature informative presentations from Responsys executives and product experts, as well as presentations from marketing executives at leading companies, including Goodyear Retail, MetLife Auto & Home, Mohegan Sun, and Sears Holdings Management Corporation. Throughout the day, attendees will discover low-cost strategies for increasing marketing reach, with a focus on new ways to optimize acquisition and deliverability efforts for email, social media, print on-demand, and mobile messaging. At the 2009 Responsys Leaders Forum City Tour, attendees will: • Assess their marketing efforts: Discover untapped opportunities inmarketing strategies, processes and operations. About Responsys Media Contacts Responsys (650) 745-1720 |
