Responsys Positioned in Industry Analyst Firm's 2009 Magic Quadrant for CRM Multichannel Campaign Management
San Bruno, Calif. – April 28, 2009 – Responsys, a global provider of on-demand email and marketing automation solutions, today announced that it has been positioned by Gartner, Inc. in the "Niche Players" quadrant in its April 2009 "Magic Quadrant for CRM Multichannel Campaign Management"1 report. The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision.
"Responsys is honored to be recognized as a leading pure-play software-as-a-service (SaaS) vendor in the 2009 Magic Quadrant for CRM Multichannel Campaign Management," said Dan Springer, Chief Executive Officer of Responsys. "We believe inclusion in this report is a testament to our continued strong growth and success in helping companies effectively integrate their marketing across email, web, print, mobile, and social media channels."
Responsys on-demand marketing solutions empower businesses to market more effectively through email, web, direct mail, social media and mobile channels in order to drive unprecedented growth in revenues, brand recognition and customer loyalty. The company continues to expand its presence in the multichannel campaign management market through Responsys Interact® Campaign™, a flexible SaaS solution that offers a comprehensive set of tools for executing and measuring highly individualized marketing campaigns. Keeping up with the evolving needs of sophisticated marketers, Responsys recently expanded its multichannel support to include social media capabilities.
This honor is the latest in a string of industry recognition for Responsys. The company recently won the 2008 ClickZ Marketing Excellence Award; took home 12 email marketing creative awards in 2008; and was ranked number one for enterprise marketers in the March 2008 JupiterResearch Email Marketing Buyer's Guide.
About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1 Gartner, "Magic Quadrant for Multichannel Campaign Management" by Adam Sarner, April 24, 2009
About Responsys
Responsys helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit responsys.com.
